HHK: Thanks for speaking to us Carvelli. For the fans who may not be aware, can we have an introduction please?
Carvelli: What’s up Hip-Hop Kings, I’m Carvelli, an Italian / Canadian MC and CEO of Carvelli Records.
HHK: Your heritage is quite unique within the Hip-Hop world. How do you feel your Italian / Canadian roots give you an edge on your competitors? And were there any artists that really influenced you in your early years?
Carvelli: I wouldn’t say it gives me an edge, but I’m definitely very proud of my Italian heritage and I’m a proud Canadian too. I’m just reppin for both and I love hip hop. I’d have to say as far as hip hop goes, Pac was my biggest influence early on, then Kanye and seeing how quickly he became an international star. His grind and progression is unreal.
HHK: You incorporate a lot of different sounds within your music. We hear the likes of violins and dance-like synth’s amongst other things in the music. Do you feel artists need to be more expressive within their music? And do you play the instruments yourself?
Carvelli: Not neccesarily, some tracks work for some artists and others don’t. Most people have their own style, and I enjoy rapping to more musical tracks, that’s just my preference. As far as playing any instruments, not at all, but i took vocal lessons and a bit of keybords ,and got a diploma in production.
HHK: The single “Whoa” featured the likes of TQ and Rasheeda. How did the collaboration come about? And were you happy with the overall outcome of the single?
Carvelli: After we recorded most of the tracks for “The Movement”, I was at the studio with one of my label employees , and he was like, we should do one more big track. We need some R&B in it too. So we started networking a bit and my publicist from the UK put me in touch with TQ and Rasheeda. As far as the outcome, I think it’s without a doubt my best record yet.
HHK: The latest E.P is of course “The Movement” which has a deep meaning behind the title. Why does that phrase mean so much to you? And how would you describe the sound of the E.P to new listeners?
Carvelli: The movement is happening! Italy is coming! Its just really special, because we ( Italian rappers) are collectively working together to really do something special in hip hop and across the world. We have so many talented rappers, and hip hop is so universal now, we thought we should show em how Italians do. The E.P. is very diverse. I got a few tracks on there that were kinda experimental for me, but everything turned out great, and people are feeling it.
HHK: What other plans do you have for the remainder of 2009? And if you could work with any artist in particular, who would it be?
Carvelli: For the rest of ’09 , we’re just about to launch ” WHOA” to commercial radio in the U.S. and UK ,with a crazy video to follow and going hard for the last quarter. I should also be back in the studio in December, as we’re working on a full length album. As far as working with another artist, I’d have to say Kanye or Jay-Z.
HHK: Where are the best places where fans can check for future updates? And is there anything else you’d like to add to the interview?
Carvelli: Check me out at www.carvelli.com and www.myspace.com/italianrapmusic , those are the best sites to find out what’s happening with me! Shout out to everybody on the Label, the Carvelli Records Staff, and my publicist, UK Underground Promotion!
Thanks again for speaking to us! Good luck with your future success and keep in touch!
Interview by Ryan Maxwell