News is quickly spreading across the Internet that Amazon are selling Kanye West‘s new album “My Beautiful Dark Twisted Fantasy” for just $3.99. At first I thought it was a typing error, so I investigated further and you can actually download the album for just $3.99 (link below)
I questioned why Amazon were doing this. Kanye West always receives groundbreaking, or very high sales figures and immediately it appeared Amazon were losing a lot of money. I investigated further and noticed that on the U.S Amazon website had this offer, downloading the mp3 album from the U.K for £7.49 which is aproximately $9.00. Considering there are no overheads / postage costs I couldn’t understand again why the two websites were different.
Ultimately here is the reason. Kanye West had given away the singles for free ahead of the album release, and there is a “deluxe” edition which includes the 34 minute Runaway video for $7.99. It’s quite simple, Kanye West doesn’t need the money from the album sales, but like every single recording artist he does need the promotion and hype surrounding the album. Critiques have already highly rated the album and fans who are lucky to have purchased My Beautiful Dark Twisted Fantasy at $3.99 have had a real treat.
Lastly, Kanye West will is currently recording a new album with Jay-Z titled “Watch the Throne” which will be released in 2011. My suspicions that My Beautiful Dark Twisted Fantasy is selling for so cheap, is to raise awareness for the next album, and is overall a brilliant marketing move. It’s common knowledge that artists don’t make money from single / album sales, so Kanye has taken advantage of this and will focus earning through his other numerous ventures.
Fans of Kanye West should download the album for $3.99 while it’s still available. Below is the 34 minute video for his track “Runaway”